Orbis has already one hotel in Lithuania. In Vilnius it operates under the Novotel brand, that’s why - in expert opinion- it will be a starting point for foreign expansion of Polish company. Baltic countries are not an exception.
Hospitality industry in this part of Europe was heavily touched by the economic crisis. Many hotels have fallen in debts, what caused valuable opportunities for acquisitions. However, according to Jerzy Miklewski, hospitality industry analyst and HOTELON owner, that acquisition comes from Orbis’s strategy, not tactics.
Orbis does not aim to buy or building hotel. Also the franchise and facility management is taken into account.
However, first step will be focusing on market share in Poland.
- Building of three new hotels has just started: Etap and Ibis in Warsaw and Novotel in Lodz. Those efforts will increase the number of rooms by 500, from 330 rooms are in economic class. - Laurent Picheral, Orbis Group president says.
During the Investor Gala organized by the Polish Investment and Trade Agency (PAIH), the Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA) announced its decision to establish a Technology Park in Poland.
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