Poland is still attractive for foreign grocery companies. - Spanish olives control 90 % of polish market and the country do not want to lose the leadership. - says Małgorzata Kozakiewicz, Spanish embassy’s trade consultant. That’s why it is the fifth year of all-Polish campaign that promotes Spanish olives in polish media. This year’s edition will cost 197 000 euros. In 2011 it also runs a campaign of Spanish olive oil. Spain has promoted for seven years wines, too.
Also Italians are active in Poland. This year Italian Institute of Foreign Trade organized 25 promotional projects. Seven concerned groceries.
Among most popular foreign groceries are; pork meat, fish, coffee beans and citrus. The biggest shares in import of groceries have EU countries (70%). In first six months amount of those goods was 18% higher compared to last year. Total import has grown at 16,3%.
However, next months will not be conducive for import. - Lower food demand in Poland can be a barrier” - Andrzej Kalicki said. Another point is decreasing import’s profitability. - Contracts are made for many months. Currency exchange rate’s downfalls will touch importers in the end of the year. - he said.
How to Enter a New Market and Avoid Getting Stuck at the “Online-Only” Stage: The Case of Krayna’s Expansion into Spain
Entering a foreign market is rarely just about having a strong product. More often, success depends on a combination of the right decisions, partnerships, timing, and the ability to seize opportunities when they arise. This was exactly the path taken by Krayna, a Polish producer of vegan cosmetics, which successfully established its presence in the Spanish market.
czytaj więcejThe “Port Polska” investment programme marks a major step forward in strengthening Poland’s economic resilience and industrial potential. The initiative focuses on supporting the development of domestic companies, ensuring security of supply, and creating local jobs, all while increasing the share of Polish involvement in large-scale infrastructure projects.
czytaj więcejDuring the Investor Gala organized by the Polish Investment and Trade Agency (PAIH), the Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA) announced its decision to establish a Technology Park in Poland.
czytaj więcejThe Polish cosmetics industry is increasing its presence on the Italian market, highlighting the growing export potential of Polish beauty products. A significant share of Polish cosmetics exports goes to European Union markets, reflecting strong integration with the European cosmetics sector.
czytaj więcejTen Polish food producers participated in a business mission to Denmark organized by the Polish Investment and Trade Agency (PAIH). During the event, the companies held as many as 150 business meetings in a single day, creating concrete opportunities for export contracts with Danish partners.
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