The average audience of all the matches Euro 2012, which ended on Sunday, was 7.5 million viewers, and the share in the market share – 51%
The Nielsen Audience Measurement data shows that at least one minute any of the meetings was seen by the 32.2 million people, representing 90.25% of this group of people over the age of 4, who have television sets.
In comparison with the analogous period of last year average Pole spent average 23 minutes more a day on watching television. TVP1 and TVP2 shares rose by 6.98 percentage points.
The most gladly viewed meetings were match the Poles (Poland – Russia – 14.5 million viewers, Poland – Czech Republic – 13.88 million, Poland – Greece – 13.67 million). The final meeting – Spain – Italy was watched on three antennas TVP by 11 million viewers (175 thousand followed the meeting in 3D).
How to Enter a New Market and Avoid Getting Stuck at the “Online-Only” Stage: The Case of Krayna’s Expansion into Spain
Entering a foreign market is rarely just about having a strong product. More often, success depends on a combination of the right decisions, partnerships, timing, and the ability to seize opportunities when they arise. This was exactly the path taken by Krayna, a Polish producer of vegan cosmetics, which successfully established its presence in the Spanish market.
czytaj więcejThe “Port Polska” investment programme marks a major step forward in strengthening Poland’s economic resilience and industrial potential. The initiative focuses on supporting the development of domestic companies, ensuring security of supply, and creating local jobs, all while increasing the share of Polish involvement in large-scale infrastructure projects.
czytaj więcejDuring the Investor Gala organized by the Polish Investment and Trade Agency (PAIH), the Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA) announced its decision to establish a Technology Park in Poland.
czytaj więcejThe Polish cosmetics industry is increasing its presence on the Italian market, highlighting the growing export potential of Polish beauty products. A significant share of Polish cosmetics exports goes to European Union markets, reflecting strong integration with the European cosmetics sector.
czytaj więcejTen Polish food producers participated in a business mission to Denmark organized by the Polish Investment and Trade Agency (PAIH). During the event, the companies held as many as 150 business meetings in a single day, creating concrete opportunities for export contracts with Danish partners.
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