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Euro 2012: TVP earned 122.5 million PLN on advertising
2012-11-15 14:42

 The average audience of all the matches Euro 2012, which ended on Sunday, was 7.5 million viewers, and the share in the market share – 51%

The Nielsen Audience Measurement data shows that at least one minute any of the meetings was seen by the 32.2 million people, representing 90.25% of this group of people over the age of 4, who have television sets.
In comparison with the analogous period of last year average Pole spent average 23 minutes more a day on watching television. TVP1 and TVP2 shares rose by 6.98 percentage points.
 


 The most gladly viewed meetings were match the Poles (Poland – Russia – 14.5 million viewers, Poland – Czech Republic – 13.88 million, Poland – Greece – 13.67 million). The final meeting – Spain – Italy was watched on three antennas TVP by 11 million viewers (175 thousand followed the meeting in 3D).

Proceeds from the list prices of television advertising at all games broadcast on TVP1, TVP 2, TVP Sport and TVP HD amounted to nearly 122.5 million, there were issued more than 4 200 spots, which together took nearly 18.5 hours of airtime.
Corporations that issued the most on advertising at Euro 2012 matches are respectively: Coca-Cola (12.53 million), McDonald's (11.07 million) and Hyundai-Kia Group (7.3 million).


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