“For the first time in the history, Poland has been promoting itself as medical tourism destination. Due to the international promotion of the medical tourism sector, that lasted for 3 years, foreign audience discovered the potential of our country”, said PhD Ada Kostrz - Kostecka, head of the programme of promotion of Polish medical tourism on International markets 2012-2015 that was provided in cooperation of PAIIIZ. The conference summarizing the project was held on 18 March in PAIiIZ.
Representatives of medical tourism sector abroad and foreign journalist who visited Poland during study visits assess the offer of Polish medical tourism as very good. 12 trade fairs.
7 economic missions and 3 workshops were arranged under the programme to promote the Polish health care centres and to share their experience with foreign counterparts. “Inviting foreign representatives of the sector to Poland is the most effective way to promote medical tourism, argued Magdalena Rutkowska form Ameds Centrum. According to all provider of the project, in the future, after the end of the project, on-line promotion of the sector’s offer, arranging economic mission and B2B talk should be developed.
Data shows that foreign patients are mostly interested in the offer of Polish dentists, orthopedists and cardiologists. Also Polish plastic surgery, weight loss surgery and oncology and are highly appreciated. Moreover, Poland has the unique product - sanatoriums that almost don’t exist in other foreign markets. It is also worth to mention that under the programme of Polish medical tourism promotion, two clusters - gathering Mazovian and national companies were created.
The thee-year programme was provided by the consortium of PAIiIZ, Europejskie Centrum Przedsiębiorczości and Ameds Centrum. The programme started in April 2012 and was held in 7 countries: Germany, Great Britain, Russia, the US, Denmark, Sweden, Norway.
German daily newspapers report that it started to cloud over Polish economy, which had recently begun to shrink. They compare today’s recession with the crisis of 2009 and claim that the situation today is even worse than it was. According to today’s German daily newspaper Handelsblatt – the country, thought to be the economy engine, does not produce anymore steam. Poland, being the only European Union county which was not affected by the world crisis in 2009, is apparently losing the economy burst. According to the data from Central Statistical Office – the GDP of the third quarter of this year increased in no more that 0,4 percent in comparison to the previous quarter. It was not so bad even in critical 2009 – during the world economy crisis. During the downturn, when all EU countries were in recession, Polish GDP increased in 1,7 percent. The daily reports that according to the Central Statistical Office the situation is getting even worse due to significant reduction in domestic demand that used to be a driving factor for economic growth in Poland, which rate was immensely higher than the average one in EU. In the meantime, according to media reports, the majority of Poles are afraid of upcoming crisis , save up and drastically cut expenditures. As stated in an article published in Financial Times Deutschland, the fact that quantity of foreign orders and employment increased in comparison with the previous month – will not have a notable impact on the existing situation.
According to the Portuguese weekly newspaper Expresso - Poland is a gate for investors from Portugal, who are planing to invest in Ukraine, Lithuania, Belarus and Russia.
The newspaper notes that Polish economy has achieved immensly good results. The average growth of GDP in Poland between 2003 and 2008 was 5.2% annually. Meanwhile, in 2009 Poland was the only country which avoided recession.
It is also mentioned that the values of Portuguese Investments in Poland are systematically growing. The newspaper reports that the values of the investments between 2007 and 2011 continued to grow and increased to 721 millions of euro.
Slawomikr Nowak, the Minister of Transport, Construction and Maritime Economy, declared that a trip from Wroclaw to Warsaw in 2014 will take 3,5 hours. This means that a journey from the capital to Czestochowa will take 2 hours, which is more than one hour faster than it is today. The trip duration from Gdynia to Warsaw will also be reduced. About 1 billion PLN will be spent for renovation and revitalization of train stations.