The average audience of all the matches Euro 2012, which ended on Sunday, was 7.5 million viewers, and the share in the market share – 51%
The Nielsen Audience Measurement data shows that at least one minute any of the meetings was seen by the 32.2 million people, representing 90.25% of this group of people over the age of 4, who have television sets.
In comparison with the analogous period of last year average Pole spent average 23 minutes more a day on watching television. TVP1 and TVP2 shares rose by 6.98 percentage points.
Poland is a beautiful country, people are very friendly, thank you, Poland – these words eventuated on the spots in the government's awareness campaign related to Euro 2012.
Spot is available on the website of Prime Minister's Office.
The 30-second recording of foreign fans share their impressions of their stay in Poland during Euro 2012. They compliment the Poles in their native languages. "Poland is a beautiful country", "people are very friendly," "I would like to come again and stay longer", "fantastic", "thank you, Poland!" – this is an example of words from that spot.
The Polska Agencja Inwestycji i Handlu (PAIH) and the Polish Chamber of Agricultural Machinery and Equipment (PIGMiUR) have signed a cooperation agreement aimed at strengthening the international promotion of Poland’s agricultural machinery sector. The partnership formalizes and expands the organizations’ existing collaboration in supporting Polish manufacturers and exporters.
czytaj więcejThe Polska Agencja Inwestycji i Handlu (PAIH), together with the Ministry of Climate and Environment and the Embassy of the Republic of Poland in Mexico, is supporting Polish companies from the green technology sector in expanding into the Mexican market. As part of the GreenEvo – Green Technology Accelerator programme, the institutions have organized a business mission combined with participation in the Aquatech Mexico and Intersolar Mexico trade fairs. Fourteen Polish companies are taking part in the mission.
czytaj więcejA new Uzbek textile and trade hub has officially opened in Łódź, marking an important step in the growing economic partnership between Poland and Uzbekistan. The project is expected to strengthen Poland’s position as a key logistics gateway connecting Central Asia with the European Union while creating new opportunities for trade, investment, and business cooperation between companies from both countries.
czytaj więcejPoland is taking another step toward strengthening its industrial role in the country’s energy transformation. ZKS Ferrum, a company within the Ferrum Group and backed by the Polish Development Fund (PFR), has secured long-term rights to a strategic site at the Indian Quay in the Port of Gdynia. The agreement opens the door to significant investments that could increase the participation of Polish manufacturers in offshore wind and nuclear energy projects.
czytaj więcejHow can Poland transform its economic success into lasting international influence? This was one of the key questions discussed during the Polish Economic Congress, where business leaders, policymakers, and development institutions examined how to strengthen the country's global reputation and competitiveness. According to representatives of the Polish Development Fund (PFR), building a strong national brand requires more than marketing—it depends on creating successful companies capable of competing on international markets.
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